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Self - initiated package design project for Chinese craft beer brand Taste Room.
Blooming is a proposal for Taste Room to release a limited floral beer edition at 2022 International Women’s Day, to celebrate the transformation of the power of discourse - Which I use flower as an entry point, women are no longer the passive recipients of the male gaze, but are the masters of themselves, making decision of what sort of flowers they want to be or even not to be flowers.
So my visual solution is to present an imagery where flowers grow unrestrained, whether they are elegant, fragile or wild and flamboyant.
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